Category Archives: IT Investment

Building on the Investment Logic Map for More Rigorous Front-End Programme Evaluation, An Article by Aaron Doty

For some time now, I’ve been interested in the Investment Management Standard produced in-house by the Victorian Department of Treasury and Finance.  I’ve found that using an Investment Logic Map is a valuable, light weight way of mapping the logic for a business case and have posted about my use of it in the past. The Victorian Department of Treasury and Finance have released a new version of their standard which includes several different sub-types of Investment Logic Map depending on whether an investment is pitched at the organisation level, a programme of investment or an individual investment.  The latest standard can be downloaded in PDF format or in Microsoft Word format.

An evaluation of the Investment Management Standard has been published in the Evaluation Journal of Australia, a refereed journal, titled “An examination of the value of the
Victorian Government’s investment logic map as a tool for front-end evaluation of investment proposals”. This article evaluates both the theory behind the Investment Logic Map and whether it actually achieves its aim.  Although it is based on a previous version of the standard
, the faults identified nontheless hold true in this latest version.  The article evaluates how an Investment Logic Map (ILM) is an integral tool to the Investment Management Standard as it serves as both a planning and evaluation tool.  The main criticisms in the article of the ILM approach is that it has “a very short chain of causality”.  The article explains that while there is value in creating the ILM as a quick assessment tool, a more rounded assessment and evaluation of the programme logic should be undertaken later on to test the assumptions made within the ILM. The article gives a detailed example of “building confidence in the causality” by extending the programme logic through intermediate outcomes and their associated assumptions.

This is an article that is very worthwhile reading. I encourage you to download it.

Extended_chain_of_outcomes

Source: Evaluation Journal of Australasia, Vol8, No. 1, 2008, p38

Management of Portfolios (MoP) Practitioner Guide Released

It's been quite a long wait for the UK Government's Office of Government and Commerce (OGC) to release their practitioner guide for the management of portfolios, creatively called Management of Portfolios (MoP).  But it has finally happened!!  For a while now, programme managers and executives have known about the concept of several programmes being rolled up to an overall portfolio. However there hasn't been much in the way of formal guidance on managing that till now. Previously managers of portfolios have had to rely on conventional management theory and governance frameworks.  OGC's maturity model P3M3 has been of some assistance in managing portfolios with guidance for increasing portfolio management tutorial.  Nothing can beat a proper methodology however. 

I haven't acquired a copy of the guidance as yet.  So I can only comment on the content based on the marketing material. Portfolio management sits above project and programme management, however an efficient and mature practice of either or both is not required.  Merely by applying MoP, the organisation will start to invest in programmes and projects that are aligned to the organisation's long term objectives. More than any other of the P3 disciplines portfolio management requires strong executive support.  Executive have to understand the benefits of choosing the right programmes and projects.  Benefit management to ensure that benefits are aligned with the corporate strategy and harvestable is also a crucial area.  As is an understanding of risk mitigation and other risk management practices.

The concept of a portfolio is readily applicable to the public sector where the collection of streams are known as a portfolio.  Each government department then manages one or more portfolios as part of their remit.  I wrote last year of my department gaining another portfolio – the National Health and Hospitals Network.

To find out more about MoP refer to the new Best Management Practices website: http://www.best-management-practice.com/Portfolio-Management-MoP/

A Revamped Business Model for a Government Context

It has been about two weeks since I did my last post on business models and thanks to a significant amount of feedback from my colleagues, the government business model template we’re using, has evolved.  Now, I think it will add real value to our organisation.  I’m adamant that this will give us the framework necessary to drive our business requirement gathering.  The template has been adapted from Alexander Osterwalder’s original, Business Model Canvas, to make it more relevant to a government context, as described in the earlier post.  The purpose of the template is provide a framework for a series of new, independent statutory authorities that will be created to implement the Australian government’s health reform agenda.  In that way, it has a similar purpose to a commercial model, to set the context for a new organisation.  Similar to Osterwalder’s original canvas, it also uses graphics to emphasise the different building blocks of the canvas, unlike the earlier version I posted which was clinical and rather boring.  Now there is interest and the eye is drawn through colour and emphasis, to the most important elements first.  As the authors, we want you as the audience, to read it in a certain way, so that you understand the building blocks in a particular order.  We’ve used watermarks to illustrate the cyclical nature of the organisation, which is part of a value chain in the government’s new service offering.

Building Blocks of the Modified Government Business Model Template

Each of the building blocks has been deliberately chosen to illustrate the purpose of the entity and its place within the government value chain.  A lot of the building blocks are the same as the previously posted version, but they fit in a more logical flow now.

Problem Drivers – This isn’t a business model canvas building block as such, but has been added because it adds contextual value. It is adapted from the ‘driver’ component of the Investment Logic Map created by the Victorian Government of Australia.  The problem driver shows what problems the government perceived to exist, for which this canvas is a solution.

What are we aiming for? – This is the central element of the canvas.  The size and colour add emphasis. Because it is used within a project environment it is more analgous to a business outcome of a project. I firmly believe that this will drive the vision for the new organisation, because it summarises the ultimate purpose of the organisation.  Within a business motivation model context, it is the ‘end’ that the organisation is trying to achieve.

Role – What role does the organisation play?  Within a business motivation model (strategic plan) context, this is the ‘end’ (mission) the organisation is trying to achieve.  At this stage it should be high level.

Entity Inputs – Because this organisation sits within a value chain, it relies on inputs from other entities whether they’re organisations or key government personnel such as ministers.

Business Services – What are the high level business services within a business process management (BPM) context that are needed to take those inputs and transform them into outputs?

Capabilities Required – Just as services are required, so too are capabilities to transform the input into an output.

Entity Outputs – What is this entity passing along to the next player within the value chain or if it’s at the end, the receiver of the end product?

Governance and Authority – Under what authority is this entity constituted?  Has a government statute brought it about?  Is it an executive arm of the government?

Key Stakeholders – Who are the key players in this entity, both internally and externally? 




Concerns I Have with this Version of the Government Business Model Template

I believe that the original Business Model Canvas wasn’t applicable within a government context, particularly, as part of a project within a government context.  However I understand that Alexander Osterwalder and his colleagues went to a lot of trouble to compose the original canvas and the building blocks were chosen with a deliberate and very well researched intent.  My concern is that by changing the canvas, I along with my colleagues may have diluted that original intent and missed out crucial elements.  It also may not be applicable widely enough and have to be constantly tweaked for different contexts even if they’re within a government environment.  I would love your constructive feedback on this version of the canvas.

Please note that the Government Business Model Template is a derivative work based on the Business Model Canvas, but it is not in any way endorsed by Alexander Osterwalder or his collleagues who developed the Business Model Canvas.

Documenting Government Business Models

Business models generally have a commercial focus.  Quite rightly too, as that’s been their mainstay.  They are used to lay out the combined elements of marketing, pricing model and value proposition in a way that communicates exactly how the business will run.  From there it can be used to build detailed business plans or specific plans such as marketing. 

The Business Model Canvas

This example below, from the book Business Model Generation by Alexander Osterwalder and Yves Pigneur shows how their business model canvas is used to document the Apple iPod/iTunes business model.  In this case it is used retrospectively, but the canvas can also be used to document a completly new business model too.


The question that I’ve been working with my colleagues to solve, is how the business model canvas can be adapted to meet a government context.

The Government Business Model Context

In his 2004 thesis, The Business Model Ontology – A Proposition in a Design Science Approach, Alexander Osterwalder examined the definition of business models as defined by proceeding authors and his own understanding: 

“In my opinion a business model has to be understood as a much more holistic concept that embraces all such elements as pricing mechanisms, customer relationships, partnering and revenue sharing.”

Later on he references the work of Paul Timmers to define the concept of a business model:

“He understands a business model as the architecture for the product, service and information flows, including a description of the various business actors and their roles and a description of the potential benefits for the various business actors and a description of the sources of revenues. In order to understand how a company realizes its business mission he adds a marketing model that is the combination of the business model and the marketing strategy of the business actor under consideration.”

While a business model would appear to be widely applied within a commercial context, from the two definitions above, it is clear that the building blocks of a business model are as applicable in a government context as they are in a commercial one.  However the role of a government business model is not to make money and the elements of the business model have to be changed to reflect that aspect.  Customers in particular, aren’t always apparent within a government context because the role of government is serve community interests.  Generally government is concerned with providing value to multiple segments of the community.  In my view the role of a government business model is to:


Provide a representation of how the Government  funds services, fairly and transparently, to benefit citizens.

Changing the Canvas to Represent Government Business Models

I have been involved in adapting the business model canvas to a number of different government entities. Each time I’ve done it a little differently.  Here is how I’ve worked with my colleagues to produce a canvas that is applicable for the Health environment.

1.  Revenue and cost are generally irrelevant within a government context.  Money is distributed through either a New Policy Proposal or through the Portfolio Budget Statements.  Either way, by the time someone is ready to document the business model, the financial aspect of the model is sorted.

2.  Instead of just documenting the key partners, within a government context you often want to cast the net wider and document the key stakeholders.

3.  Key activites also gets expanded to document the key business processes.  This is helpful when you want to use the model to drive requirements gathering and link directly to your high level business requirements specification.

4.  Determine what kind of capabilities you need to make this model work.  Capabilities can then be mapped to those that exist and those that need to be acquired.  You can also judge if they require ICT provisioning.

5.  Rather than talking about value proposition, I often tend to speak about business outcomes.  This has a rather nice mapping to project outcomes.  Mapping to a project management environment is important, as it is generally a project driving the documentation of a business model.  Additionally, this term tends to sit better with people operating within a government context than value proposition does.  While I understand there is specific intent behind the original canvas heading, value propsition, the improvement in communicatin makes the change worth it.  Within a project and programme environment, there is also a well understood heirarchy for the mapping of business outcomes to contribute to programme benefits and eventually organisation goals.  This can be done visually through a Results Chain if necessary.

6. Stakeholders have already been documented so there is no need to belabour the point.    Instead determine what the key inputs to your business model are.

7.  Channel is a marketing term that may sometimes be relevant to government.  However it is not always applicable.  My colleagues and I have changed it for entity outputs within this example.

8.  Segmenting customers makes no sense within a government context, however there is often significant levels of governance and interfaces that need to be documented, hence the changes to reflect that.

The resulting canvas is illustrated below.  I’d love to hear how you’ve gone about developing business models for your government organisation.

Example of an Investment Logic Map

One of the best artefacts that forms part of the Victorian Department of Treasury & Finance's Investment Management standard is the Investment Logic Map (ILM).  Fancy name I hear you say, but what does it actually do?  Well, producing an Investment Logic Map allows an investor to concentrate on the problem that is being solved and the benefits that the solution will provide.  Often when people are investigating a problem, they will concentrate merely on the solution, without taking the time to articulate clearly the problem space or the benefits their solution will provide to investors and their stakeholders.  You can see in my example above, that there are three main areas in the ILM that frame those areas.
 
The ILM is about expressing your business case in a single page, regardless of the size of your project.  It was built by the Victorian government for large projects.  The tricky bit is to capture the most pertinent points.  In this way it's much like an executive summary.  You shouldn't try to defeat the purpose of keeping it to one page by making your boxes so tiny that you can fit dozens of them on a page either.  Instead this process will force you to consider the problem space and capture it succinctly.  The guidelines suggest that you can expect to spend a lot of your time defining the drivers of the problem.  This is because often people think of the solution before they clearly frame the problem they're solving.
 
An ILM should be developed in a workshop with a qualified facilitator who will guide participants through the process of creating the diagram.  It is recommended that the workshop is strictly time-boxed to two hours.  No more time should be needed to develop the bones of a diagram which a facilitator will polish after the meeting within 48 hours.  If your workshop is unable to come up with an appropriate diagram in the two hours that is indicative of the weakness inherent in the investment case.
 
 
My Example – Investment Logic Map for Benefits Realisation Within IP Australia
 
I had originally created a text based business case but had previously had some success with the Investment Management standards for some other projects (producing options papers).  So I chose to go back to this guidance and came across the ILM.  It was just what I needed to frame my business case.  My ILM was originally about developing benefits maps within IP Australia.  These would link benefits identified for projects or programmes to strategic objectives or a group's (IP Australia vernacular for a division) operational plan.  As I was drawing up my business plan I was forced to think about the drivers for the problem and realised that simply mapping benefits wouldn't be enough to meet the strategic drivers and combat the problem of a lack of focus on benefits management.  So by using an ILM I was able to frame the solution at a more appropriate level for the drivers of the problem.  As this was my own initiative, I developed it at my desk and later verified it with internal stakeholders to get their buy-in.  This is the recommended path to getting familiar with developing ILMs prior to qualification.  Something I'm striving for in the near future.
 
My map still requires some polishing as it doesn't have percentage weighting on the drivers, changes or benefits yet.  I also haven't developed key performance indicators for the benefits identified.
 
Verifying Your Investment Logic Map
 
A short video (below) shows you how to verify that your ILM is on the right track. 
 
 
 
 
Please note that I'm not a qualified facilitator of the Investment Management process and you should refer to the original guidance available here for more information or employ a qualified facilitator, listed on the website. http://www.dtf.vic.gov.au/CA25713E0002EF43/WebObj/IMS_Guideline_2_PROBLEM_Definition_v3-5/$File/IMS_Guideline_2_PROBLEM_Definition_v3-5.pdf

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